Module 05 / 05 / CRE
Creative
14-point UI audit on the actual screenshots. Hero, CTA, phone display, navigation, readability, above-the-fold, social proof, branding, team, forms, trust, content depth, CTA frequency, B2B framing.
Engine / web_design_analyzer / ELEMENT_AUDIT / 14 checks
What we audit
14 real checks. Pulled from the engine.
Every row below corresponds to a function in our reportcard_agent. No vanity metrics.
Hero headline
Value prop clarity within 3 seconds. Emotional hook, keyword clarity, font readability.
Headline reads as service name, not benefit
Primary CTA
Contrast vs background, above-fold visibility, copy strength. Generic 'Learn More' flagged.
CTA below the fold on mobile
Phone / contact display
Size and prominence. Mobile click-to-call link. For service businesses, this drives lead volume.
Phone at 12px / no tel: link
Navigation
Top-level item count (ideal 5-7). CTA visually differentiated from standard links.
11 nav items / no CTA button
Text readability
Body 16px+, line height 1.5x, WCAG AA contrast 4.5:1, line length 60-80 chars.
Body 14px / line height 1.2
Above the fold
Headline + sub + CTA + at least one trust signal visible on desktop 1920x1080 and mobile.
No trust signal above fold
Social proof placement
Reviews, ratings, testimonials near key conversion points - not buried.
Reviews on /reviews page only
Personal branding
Founder credibility, headshot, credentials. Service businesses convert on trust.
No founder photo or bio
Team presentation
Provider cards: headshot, credential, specialty, direct booking link per person.
Team page lists names only / no headshots
Form complexity
Field count and friction. Each added field cuts conversion ~10%. Trust signals near submit.
9 required fields on contact form
Trust signals
BBB, insurance logos, certifications, HIPAA notice. Visible near CTAs.
0 trust badges near booking
Content depth
Specialty pages explain condition, approach, what to expect, who benefits. 600-900 words.
Service pages average 180 words
CTA placement frequency
Scroll depth between booking prompts. Should never be more than one screen.
Three full screens with no CTA
B2B conversion framing
Workplace wellness / HR-buyer language vs individual. Per-employee pricing. Proposal CTA.
No HR/benefits framing detected
Sourced from: reportcard_agent / tools / web_design_analyzer.py (ELEMENT_AUDIT dict, 14 items) - the same engine we use for Advertising Report Card. Findings get prioritized by impact and effort, not by alphabet.
What you get
PDF report. Fix list. Re-audit.
PDF audit report
Branded, anonymized sample available. Scored, graded, prioritized.
Prioritized fix list
Each issue ranked by impact and effort. Quick wins on top.
Score and letter grade
A through F per check. Composite module score 0-100.
Annotated screenshots
The actual page, with the actual issue circled. No abstract chart.
30-day re-audit credit
Run it again after you ship the fixes. Confirm impact.
Email support
Questions during your action period. One human, one inbox.
Where we fit
Mythos vs alternatives.
| Marketing Mythos | Advertising Report Card | DIY (Figma audit + manual) | |
|---|---|---|---|
| Automated | Yes | No | Partial |
| Human strategist review | No | Yes | Depends |
| Implementation included | No | Yes | No |
| Turnaround | 24 hours | 5-7 days | Weeks |
| Cost per audit | $297 / $497 | $1,497+ | $200/mo subscriptions |
| Single-channel option | Yes | Bundled | Yes |
| Updates included | 30-day re-audit | Quarterly | Self-managed |
FAQ
Common questions.
How long does this audit take?
24 hours from submission. No call required.
What format is the report?
PDF with score, letter grade, prioritized fixes, and annotated screenshots. Sample (PDF) - anonymized.
What do you need from me?
A URL. That is the minimum. Optional GA4 read access for deeper pixel verification.
Can I re-run later?
Yes. Every audit includes a 30-day re-audit credit so you can confirm fixes worked.
Can I get a human to do this?
Yes - Advertising Report Card is the human-led version with implementation included.
Do you actually look at my site?
Yes. The Creative module runs on real screenshots and annotated findings, not on speculation. Each of the 14 checks has an issue prompt and a recommendation prompt evaluated against your actual pages.
Price
Flat. No retainer.
Single module
$297
Delivered in 24 hours.
Order this audit
Or run all 5 modules in the $497 bundle. Saves $988 (67% off à la carte).
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