Module 03 / 05 / PPC
PPC
Keyword opportunities from your SEO gaps, competitor ad cross-reference, landing page quality and tracking pixel audit. Honest about what needs a real account connection.
Engine / google_ads_tool + SEO gap cross-ref + competitor scan
What we audit
8 real checks. Pulled from the engine.
Every row below corresponds to a function in our reportcard_agent. No vanity metrics.
Keyword opportunity
PPC keyword targets derived from SEO gap analysis. The terms competitors rank for that you should bid on.
47 candidate keywords / 14 high-intent
Active campaign detection
Whether you currently run paid traffic, inferred from page signals and tracking. Flag for urgency framing.
No active campaigns detected
Competitor ad activity
Cross-reference of competitor brands running active ad campaigns. Inferred from social and SERP scans.
3 of 5 competitors running paid
Landing page quality
Cross-checked from web_design analyzer. Quality Score is a function of landing relevance. We flag the LP issues before you spend.
Hero copy mismatched to ad-likely terms
Tracking pixel audit
Google Ads conversion tag, GTM, server-side tagging, enhanced conversions setup. Cross-ref from technical_tool.
No conversion tag on /thank-you
Negative keyword opportunity
Surfaced from competitor terms and SERP overlap. Stops irrelevant impressions.
12 likely negative keywords
Conversion goal mapping
Whether GA4 conversion events match your form actions and call CTAs. Pre-launch readiness check.
Form_submit event not configured
Channel readiness score
Composite. Are you set up to run paid? Pixels, LPs, goals, copy. 0-100.
Score 41 / not ready to launch
Sourced from: reportcard_agent / tools / google_ads_tool.py - the same engine we use for Advertising Report Card. Findings get prioritized by impact and effort, not by alphabet.
Honest note: Full account-level metrics (CPC, Quality Score, conversion rate, ad-group CTR) require a live Google Ads API connection. That is included in our managed Advertising Report Card service.
What you get
PDF report. Fix list. Re-audit.
PDF audit report
Branded, anonymized sample available. Scored, graded, prioritized.
Prioritized fix list
Each issue ranked by impact and effort. Quick wins on top.
Score and letter grade
A through F per check. Composite module score 0-100.
Annotated screenshots
The actual page, with the actual issue circled. No abstract chart.
30-day re-audit credit
Run it again after you ship the fixes. Confirm impact.
Email support
Questions during your action period. One human, one inbox.
Where we fit
Mythos vs alternatives.
| Marketing Mythos | Advertising Report Card | DIY (Google Ads Editor + manual) | |
|---|---|---|---|
| Automated | Yes | No | Partial |
| Human strategist review | No | Yes | Depends |
| Implementation included | No | Yes | No |
| Turnaround | 24 hours | 5-7 days | Weeks |
| Cost per audit | $297 / $497 | $1,497+ | $200/mo subscriptions |
| Single-channel option | Yes | Bundled | Yes |
| Updates included | 30-day re-audit | Quarterly | Self-managed |
FAQ
Common questions.
How long does this audit take?
24 hours from submission. No call required.
What format is the report?
PDF with score, letter grade, prioritized fixes, and annotated screenshots. Sample (PDF) - anonymized.
What do you need from me?
A URL. That is the minimum. Optional GA4 read access for deeper pixel verification.
Can I re-run later?
Yes. Every audit includes a 30-day re-audit credit so you can confirm fixes worked.
Can I get a human to do this?
Yes - Advertising Report Card is the human-led version with implementation included.
Do you pull real Google Ads account data?
No - account-level CPC, Quality Score, ad-group CTR, conversion rate, and copy-level performance require live Google Ads API access. That is part of our managed Advertising Report Card service. The Mythos module identifies opportunity and tracking-readiness without your account.
Price
Flat. No retainer.
Single module
$297
Delivered in 24 hours.
Order this audit
Or run all 5 modules in the $497 bundle. Saves $988 (67% off à la carte).
Start the audit