Module 04 / 05 / SOC
Social Media
Active platform detection across Instagram, Facebook, TikTok, LinkedIn, X, YouTube. Gaps vs competitors. Social proof discoverability. Bio coverage. Honest about what needs platform API access.
Engine / social_ads_tool + competitor cross-ref + web_design link audit
What we audit
8 real checks. Pulled from the engine.
Every row below corresponds to a function in our reportcard_agent. No vanity metrics.
Active platform detection
Instagram, Facebook, TikTok, LinkedIn, X, YouTube. Presence verified by URL discovery and link audit, not self-reported.
4 of 6 platforms active
Platform gap vs competitors
Where your competitors show up that you do not. Audience-level evidence the platform converts in your category.
Competitors on TikTok / you are not
Social proof discoverability
Testimonials, star ratings, reviews counts found across your site. The number a buyer can actually see before contacting you.
0 review widgets / 2 testimonial quotes
Cross-link audit
Are social icons present in nav and footer? Do they point to live profiles or dead links?
Footer Twitter link 404s
Bio coverage
Profile bio quality across platforms. Link-in-bio configuration. Pinned content audit.
Instagram bio missing link / pinned content stale 90 days
Landing page conversion-friction
Cross-checked from web_design. Social traffic dies on friction-heavy landing pages. We map LP gaps that hurt social-sourced conversions.
5 friction points on /contact
Content cadence inference
Last-post timestamps where publicly visible. Stale profiles flagged as trust risk.
Last LinkedIn post 67 days ago
Channel readiness score
Composite. Is your business set up to convert social traffic? 0-100.
Score 38 / discoverability low
Sourced from: reportcard_agent / tools / social_ads_tool.py - the same engine we use for Advertising Report Card. Findings get prioritized by impact and effort, not by alphabet.
Honest note: Engagement metrics, paid spend, and audience overlap require platform API connections. That is included in our managed Advertising Report Card service.
What you get
PDF report. Fix list. Re-audit.
PDF audit report
Branded, anonymized sample available. Scored, graded, prioritized.
Prioritized fix list
Each issue ranked by impact and effort. Quick wins on top.
Score and letter grade
A through F per check. Composite module score 0-100.
Annotated screenshots
The actual page, with the actual issue circled. No abstract chart.
30-day re-audit credit
Run it again after you ship the fixes. Confirm impact.
Email support
Questions during your action period. One human, one inbox.
Where we fit
Mythos vs alternatives.
| Marketing Mythos | Advertising Report Card | DIY (manual platform audit) | |
|---|---|---|---|
| Automated | Yes | No | Partial |
| Human strategist review | No | Yes | Depends |
| Implementation included | No | Yes | No |
| Turnaround | 24 hours | 5-7 days | Weeks |
| Cost per audit | $297 / $497 | $1,497+ | $200/mo subscriptions |
| Single-channel option | Yes | Bundled | Yes |
| Updates included | 30-day re-audit | Quarterly | Self-managed |
FAQ
Common questions.
How long does this audit take?
24 hours from submission. No call required.
What format is the report?
PDF with score, letter grade, prioritized fixes, and annotated screenshots. Sample (PDF) - anonymized.
What do you need from me?
A URL. That is the minimum. Optional GA4 read access for deeper pixel verification.
Can I re-run later?
Yes. Every audit includes a 30-day re-audit credit so you can confirm fixes worked.
Can I get a human to do this?
Yes - Advertising Report Card is the human-led version with implementation included.
Do you pull real engagement and spend data?
No - engagement metrics, paid spend, audience overlap, and audience demographics require platform API connections (Meta, TikTok Business, LinkedIn Ads). Those are included in our managed Advertising Report Card service. The Mythos module audits discoverability and gap, not paid performance.
Price
Flat. No retainer.
Single module
$297
Delivered in 24 hours.
Order this audit
Or run all 5 modules in the $497 bundle. Saves $988 (67% off à la carte).
Start the audit