Module 01 / 05 / WEB
Website Performance
Lighthouse score, crawl health, render-blocking resources, image optimization, pixel and tag installation. Mapped to fixable issues.
Engine / technical_tool + Lighthouse + crawl_results
What we audit
10 real checks. Pulled from the engine.
Every row below corresponds to a function in our reportcard_agent. No vanity metrics.
Lighthouse / performance
Core Web Vitals scored 0-100. Target 90+. LCP, CLS, INP, TBT, Speed Index measured on real templates.
Score 62 / LCP 4.1s on homepage
Lighthouse / SEO
Crawlability, meta basics, semantic HTML, mobile-friendly viewport, descriptive link text.
Score 88 / 3 links flagged as "click here"
Lighthouse / accessibility
Contrast ratios, ARIA labels, alt text, focus order, language declared. WCAG-aligned.
Score 79 / 12 buttons missing accessible name
Lighthouse / best-practices
HTTPS everywhere, console errors, deprecated APIs, browser-error-free.
Score 92 / 1 mixed content warning
Crawl health
Pages discovered, crawl depth, internal link structure, orphaned pages. Pulled from our crawl_results.
38 pages found / 4 orphans / max depth 5
Render-blocking resources
CSS and JS blocking first paint. Identified at file level so you know what to defer or inline.
2 CSS files / 4 third-party scripts blocking
Image optimization
Modern formats (WebP/AVIF), correct sizing, lazy loading, total payload across templates.
Homepage ships 3.4MB images / 0 WebP
Tracking installation
Google Analytics 4, GTM, Meta Pixel, LinkedIn Insight, TikTok pixel detected and flagged if missing.
GA4 found / Meta Pixel missing on /thank-you
Hosting and response time
TTFB, edge cache, geographic latency. Hosting tier inferred from response signature.
TTFB 920ms US-East / no edge cache
SSL and security headers
Certificate validity, HSTS, CSP, X-Frame-Options, Referrer-Policy. Mixed content scan.
HSTS missing / CSP not set
Sourced from: reportcard_agent / tools / technical_tool.py - the same engine we use for Advertising Report Card. Findings get prioritized by impact and effort, not by alphabet.
What you get
PDF report. Fix list. Re-audit.
PDF audit report
Branded, anonymized sample available. Scored, graded, prioritized.
Prioritized fix list
Each issue ranked by impact and effort. Quick wins on top.
Score and letter grade
A through F per check. Composite module score 0-100.
Annotated screenshots
The actual page, with the actual issue circled. No abstract chart.
30-day re-audit credit
Run it again after you ship the fixes. Confirm impact.
Email support
Questions during your action period. One human, one inbox.
Where we fit
Mythos vs alternatives.
| Marketing Mythos | Advertising Report Card | DIY (Lighthouse + manual) | |
|---|---|---|---|
| Automated | Yes | No | Partial |
| Human strategist review | No | Yes | Depends |
| Implementation included | No | Yes | No |
| Turnaround | 24 hours | 5-7 days | Weeks |
| Cost per audit | $297 / $497 | $1,497+ | $200/mo subscriptions |
| Single-channel option | Yes | Bundled | Yes |
| Updates included | 30-day re-audit | Quarterly | Self-managed |
FAQ
Common questions.
How long does this audit take?
24 hours from submission. No call required.
What format is the report?
PDF with score, letter grade, prioritized fixes, and annotated screenshots. Sample (PDF) - anonymized.
What do you need from me?
A URL. That is the minimum. Optional GA4 read access for deeper pixel verification.
Can I re-run later?
Yes. Every audit includes a 30-day re-audit credit so you can confirm fixes worked.
Can I get a human to do this?
Yes - Advertising Report Card is the human-led version with implementation included.
How is this different from PageSpeed Insights?
PSI runs one URL. We crawl the site, run Lighthouse across templates, cross-reference tracking, and synthesize into a prioritized plan you can act on.
Price
Flat. No retainer.
Single module
$297
Delivered in 24 hours.
Order this audit
Or run all 5 modules in the $497 bundle. Saves $988 (67% off à la carte).
Start the audit